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• London EcEC1M 6EH
• Posted 16th Mar 2010
• 
• Posted by: i4 Recruitment Account
• Salary: Salary: GBP Competitive Bonus Benefits
• Job Type: Permanent
• Reference: i4JMONE000538
• This job has been viewed 116 times since it was posted.

Job Description

CRM Executive London Salary: GBP Competitive Bonus Benefits

Our client is Europe\'s largest online payment system offering domestic payment options in more than 35 countries and customer service in 12 languages. With more than 6 million account holders our client is one of the largest e-wallets worldwide. Our client enables any business or consumer to securely and cost-effectively send and receive payments online.

CRM Executive – Role:

Reporting to the Head of Marketing and CRM / Brand Manager, the experienced CRM Executive will take responsibility for the implementation of the email marketing plan, striving to improve overall email marketing communications and drive revenue for the business.

CRM Executive - Responsibilities:

• Implement email marketing calendar including monthly emails for various segments within the business

• Project manage and co-ordinate activities through devising project plans to pull together email marketing activity working with all key internal and external stakeholders (reports team, business units, design team, translations team) ensuring all campaigns are customer-centric and are delivered within timescales

• Deliver high-impact email marketing campaigns with focus on improving open rates, click through, conversion and decrease churn rate

• Creating, proofing and launching campaigns in email software (Responsys)

• Managing internal communication to relevant stakeholders including campaign launches and reporting on key KPI’s with analysis/recommendations for driving revenue

• Implement testing strategy in current email programme and use learning’s for the future campaigns to generate further revenue

• Take ownership for implementation of enhancements within email marketing strategy including testing, cross-selling, dynamic content, new welcome activation programme

• Assist with the roll-out of all re-brand activities across all channels (e.g. websites, merchants, exhibition stands, signage, stationery, literature)

• Demonstrate and advocate best practice on email marketing, communications and CRM

CRM Executive Key Skills required:

Essential

• MUST HAVE previous email marketing/database marketing experience

• Elite or Top Tier Degree educated in relevant discipline

• Proven project management experience

• Attention to detail

• Ability to influence across all levels

• Ability to work well within a team-environment

• Communication skills

• Commercially minded

• Analysis/reporting skills

• Planning/Organisation

Desirable

• CIM/IDM qualified

• Ability to speak a European language

• Previous experience of working with email marketing software

CRM Executive Salary: GBP Competitive Bonus Benefits

To apply, please send your CV to, apply@i4jobs.co.uk